Инициативы на местах

Women of Worth Celebrating the beauty of giving back

The Women of Worth program was created in 2005 to recognize the achievements of women who embody the values of L'Oréal Paris: women who are championing the self-worth of others and making a difference in their community. Each year, in the United States, Canada and Mexico, ten extraordinary women, and their non-profit organizations, are chosen from thousands of nominations and honored for the impact they have made across a variety of charitable causes. In the United States, each Honoree is awarded $10,000 to support her individual cause. Additionally, one Women of Worth Honoree (and her cause) is selected by the public via online voting and recognized as the National Woman of Worth Honoree. Her charity then receives a donation of $25,000 from L'Oréal Paris in her name. In Canada, the ten exceptional Women of Worth Honorees are selected from the nominations to receive a total of $110,000 in charitable grants from L’Oréal Paris. In addition to receiving promotional support for their charities, each Honoree will join the Women of Worth Community, a national platform to support and promote their causes, share information, network and help spread the spirit of volunteerism across the country. 140 Women of Worth have been honored since the launch of the program, in the United States.

Helping People Improve their wellbeing in Isolation

While necessary, the quarantine measures put in place in many countries led to the isolation of many. L’Oréal Paris stood side by side with the communities where we work throughout this time, implementing multiple solidarity initiatives to support them. For example, our experts shared beauty advice via Instagram and Facebook, helping our followers to take care of themselves and boost their wellbeing with make-up tutorials, at-home hair dying guides and skincare routines. As part of its charity efforts, L’Oréal Men Expert supported Movember’s new ALEC (Ask, Listen, Encourage action, Check in) mental health and suicide prevention program. This was particularly important at a time when isolated men were more prone to experience anxiety, depression and suicide ideation.